Trains are ever-moving vessels of stories to be told. There’s a magical sense to them. No passenger, no matter their age or destination, will walk off without new memories. But they may leave without an item they started their journey with.
So what happens to those?
We want to capture the essence and whimsical nature of train travel through the items we’re attached to, and the adventures they embark on when we’re no longer around. By describing the Amtrak experience through the relation it has to some our most coveted items, we aim to bring light and emotion to life on the railroad-- ones that people don’t often associate with a round-trip ticket by any other means of transportation. This is a suitable direction for Amtrak, because what better way to provoke the romance of train travel, than to describe the picturesque journey that never ends?
:30 TV SPOT
"From lost to found"
"There’s a place on the train where all lost items go.
It’s called the story.
The next chapter.
A legacy that is to continue.
From the moment an item gets left behind,
it begins the journey of a lifetime…
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An adventure that only the luckiest get to experience.
It means getting to see the mountains forever.​
It’s breathing in the ocean air,
after only knowing the plains.
It’s homemade food
with a home-like feel.
And it's a new lease on life.
One that spans from the East Coast to the West... and back again.
And again.
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Amtrak. Carry On.