Just Add Water.
Unlike any other cleaning product, the power within
a Magic Eraser only needs water to reveal it.
Copywriter: hallie williams
out of home
OOH will take the form of water-activated sidewalk ads.
With our advertisements painted on the ground with water-repelling wax, they will be invisible until rain reveals them.
Collateral Product
Water-to-go pouches provide the ability to use Magic Erasers in the driest of areas.
Included as a free “prize” in the box, they will act as a memorable product extension
and highlight the simplicity of achieving a mind-blowing clean.
social media
Water-to-go pouches provide the ability to use Magic Erasers in the driest of areas.
Included as a free “prize” in the box, they will act as a memorable product extension
and highlight the simplicity of achieving a mind-blowing clean.
